Guest Profile

Connor Brooke

Connor joined Frito-Lay in 2018 as a Sales Associate in the San Diego Zone and certified as a

Small Format DSL in 2019. Within his first year, Connor took on several special assignments

including backfilling the newly created DM Role for San Diego's Super DTS Transformational

Change. Connor also worked on a S2U Project for the zone and successfully converted 50+

SF customers through the S2U process before he officially took over a full district

In early 2020, Connor transitioned to a Super DTS Large Format DSL. Through strong

execution of priorities and communication, Connor has led his team to be #1 in 2021 for

Sales at 104.6% YTD and & Unsaleables 83% YTD. He is also ranked Top 10 in the U.S. for the

Dale Swartz National Priorities. Connor further expanded his leadership in the West Region +

SD Zone by taking on SME Roles for Vons/Albertsons, Marketing, Hispanic, and the Equal

ERG. Finally, being a Quest Coach for Joshua Loza and Megan Cristal has been the highlight

of his time in the San Diego Zone.

Originally from the Pacific Northwest, Connor relocated to the San Diego area to earn his

Bachelor's Degree in Business Finance from San Diego State University in 2018. In his spare

time, he enjoys reading, surfing, hiking, running and trying out new coffee shops. He will be

relocating to Northern California this summer.